Everyone is looking for original ways of promoting their product, a good angle to make them stand out in a crowd. Suneet Tuli had an interesting idea: to get into…
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Sales | Mike Southon
I have a little Easter treat for you… a new video for you to watch! The video covers elevator pitches and “The Five Ps”, finding mentors, getting your first “reference”…
In this post, I would like to share with you just three of the basic rules of writing great corporate content. It’s an important skill: unless your business can survive…
Never ask a candidate for your sales team how they should be rewarded. Here’s what you’ll get: “a highly competitive salary” (read, £200K per year) “a fast company car” (so…
I’m completely the wrong person to write a business plan. They always contain spreadsheets, which remind me of my expenses and bring me out in hives. But, more specifically, business…
I recently returned from speaking in the Far East to an in-box of several hundred e-mails. Many hoped to interest me in their services. Almost all had one major drawback;…
Click on the “play button” above to listen to the podcast/audio version of this article… “We love what you do, but we are happy with our existing supplier”, is a…
Kristin Syltevik is founder and CEO of Hotwire, which specialises in PR for high-technology companies. All around the UK you can hear the sound of belts tightening and budgets being…
It is a common entrepreneurial dream to create a special place. This could be a shop, a restaurant, an art gallery, where everyone can enjoy themselves and spend money, especially…
I’m sure many of you will recognise the quote ‘Carpe Diem’. It was popularised in the film Dead Poets Society, where the inspirational teacher played by Robin Williams encourages his…
