Sales on a Beermat Class

Mike in Action:

About the Bestselling Book – Sales on a Beermat

Many companies fail because they get their sales wrong – probably more than for any other reason, including finance. Companies with excellent products, able people and good-looking marketing plans: none of these matter if real live customers are not persuaded to write out real live cheques.

“Sales on a Beermat”, by the team that bought you “The Beermat Entrepreneur”, is the antidote to this. It dispels the myths that prevent people from doing sales excellently – that sales is somehow flashy and dishonest. It replaces these myths with the truth, that in the modern business, everybody sells. It explains how, outlining the sales roles for the whole team, from technical people to the ‘sales cornerstone’ at the heart of the operation.

Sales on a Beermat is for everybody who knows they have to sell, but is afraid of the process, and for anybody who does sell, and is determined to make sales more than just an extra but a key part of their business’ strategy.

About Mike Southon

Mike Southon is one of the UK’s leading authorities on entrepreneurship and sales. He is co-author of several bestselling business books – including The Beermat Entrepreneur and Sales on a Beermat. He is a Visiting Fellow in Innovation and Entrepreneurship at London South Bank University and has made frequent appearances on television and radio.

Mike built and sold his own company in the 80s and worked on seventeen different start-ups in the 90s (two later went public, three went broke!). Mike Southon is now the UK’s leading entrepreneur mentor, and delivers over 100 presentations every year, all over the world.