Many people are intimidated by selling, but everyone should be an evangelist for their company. Everyone should be able to enthuse about their company in a social situation and pick up any buying signals.
So what are the personal characteristics of the successful salesperson? Some are obvious: optimism, determination, thick skin, good listening skills, product knowledge, credibility, honesty and so on.
Of course a good salesperson has to have an engaging personality and the ability to create empathy. We take that even further, and say the number one attribute of a successful salesperson is to be liked.
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