Emails are not intrusive, as the phone is, and have a good chance of getting read, unless they are spam or personal but verbose.
Spam, of course, is now illegal, but even before the legislation; it was no way for a serious business to announce itself to the world.
You will write a ‘Beermat’ introductory email: compelling, brief and personal (every email will be slightly different, written individually and sent to a specific person).
DOWNLOAD: Sales on a Beermat Extract
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