Win more customers from your kitchen table.
Practical, jargon-free help for everyone who works for themselves from home, whether you're just starting out or already running your own consultancy. From the co-author of The Beermat Entrepreneur.
Over 1,000 talks around the world. Free, face-to-face mentoring for over 1,500 entrepreneurs. And a book that has been helping people start up since 2002.
For everyone who works for themselves, from home.
Local Heroes, just starting out
People with a good idea for a home business who haven't made their first sale yet. The book calls them Seedlings. Gardening, decorating, dog-walking, home tuition, adult care and many more. For some, it's a side hustle alongside a corporate job.
Consultants working from home
Experienced freelancers and consultants who do most of their work from home, with the occasional client visit, from high-powered specialists working for large organisations to experts serving their local community.
Both enjoy working with people, and both like to do a bit locally, helping the people in their own patch. Plus it gets them away from the computer screen for a while.
That's where Mike comes in. His speciality is face-to-face selling, built on his Dunbar Number approach: winning work through the people you already know, and the people they know.
Sound like you? Take the free testStart here
The Local Heroes series: your home business, step by step.
Short articles from Mike, in the order of The Beermat Entrepreneur. Read them in order, and do the one thing each one asks of you.
- 1
Business Is Simple!
How starting a home-based business is simpler than you might think
Read part 1 → - 2
Where’s the Pain?
How understanding your customers’ problems is the key to business success
Read part 2 → - 3
Networking for Profit and Pleasure
How to make business networking events both useful and enjoyable
Read part 3 →
7 more parts on the way. Get each one by email as it comes out.
“To say that The Beermat Entrepreneur changed my career would be an understatement. It changed my life. Having been a disgruntled employee, Mike and Chris's invaluable guide helped transform me into the founder of an international business that eventually sold for many millions of pounds.”
“The Beermat Entrepreneur inspired me to take the leap and start my first business, Girls Angels, teaching women to ride motorcycles. After its trade sale, I have used the Beermat methodology in several other successful businesses.”
From the kitchen table to the main stage.
Mike has spoken at over 1,000 events around the world, and shared the stage with some of the best-known entrepreneurs there are.
Book Mike to speakAn hour with Mike
A one-to-one on Zoom to work through your idea, your pitch or your first sale.
Book a one-to-oneCome to a Beermat night
Live evenings in friendly venues, starting with a pub night in Hampstead.
See what's onLast orders!