<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:rssdatehelper="urn:rssdatehelper"><channel><title></title><link>http://www.mikesouthon.com</link><pubDate>2012-05-17T20:55:50</pubDate><generator>umbraco</generator><description></description><language>en</language><item><title>Selecting the Best Candidates</title><link>http://www.mikesouthon.com/blogs-e-zine/2012/5/18/selecting-the-best-candidates.aspx</link><pubDate>Fri, 18 May 2012 00:00:00 GMT</pubDate><guid>http://www.mikesouthon.com/blogs-e-zine/2012/5/18/selecting-the-best-candidates.aspx</guid><description><![CDATA[ 
<p><img src="/media/14582/logo-mail-on-sunday.jpg" alt="Mail on Sunday" style="float: right; margin: 0 0 15px 15px; border: 0px;"/></p>

<p><strong>This is my latest article featured in the Financial Mail
section of the Mail on Sunday - <a
href="http://www.dailymail.co.uk/money/"
target="_blank">http://www.dailymail.co.uk/money/</a></strong></p>

<h4>All the CVs I receive look great, but how can I tell if someone
will be any good under pressure?</h4>

<p>The best way to pre-screen employees is to use psychometric
testing. This was the advice I was once given by Sir Philip
Trousdell, whose army career included running the NATO operation in
Bosnia and acting as Commandant at Sandhurst.&nbsp;</p>

<p>He explained that the British Army had been using psychometric
testing effectively since the 1940s, so I have spent the last ten
years looking at the various different systems. My conclusion is
that while all of them map onto each other in their general
conclusions and none are absolutely perfect for every situation or
candidate, they do have significant merit.</p>

<p>Psychometrics should always be used in conjunction with a
rigorous interview process. Even if a candidate passes both of
these with flying colours, there should also be a formal
probationary period, to see whether they do actually deliver on
mutually agreed and measurable performance criteria.</p>

<p>By far the most important output of psychometric testing is how
people behave in a team environment. Sometimes the best candidates
on paper can have poor 'emotional intelligence', defined as the
ability to identify, assess, and control one's own and others'
feelings.</p>

<p>For entrepreneurs adding new people to their initial group of
close friends, psychometric testing is also vital for their own
self-awareness. All successful entrepreneurs exhibit both the good
and bad sides of their character simultaneously.</p>

<p>You need confidence to start a business, but success can lead to
arrogance. Charismatic people can become tempted into manipulation.
Hard work can easily lead to overwork and attention to detail can
become obsessive behaviour.</p>

<p>Wise entrepreneurs complete all the psychometric tests they
impose on others, read the outputs carefully and take advice from a
trusted mentor about the negative sides of their character.</p>

<p>Once a business model is proven it is all about execution:
hiring and managing the best people. Entrepreneurs are notoriously
poor at people management, and while an absolute certainty of their
own rectitude is essential when starting out, this can destroy the
company later on.</p>

<p>Psychometric testing will help them not only find the best
staff, but also to understand their own strengths and
weaknesses.</p>
]]></description></item><item><title>Personal Bookkeeping</title><link>http://www.mikesouthon.com/blogs-e-zine/2012/5/18/personal-bookkeeping.aspx</link><pubDate>Fri, 18 May 2012 00:00:00 GMT</pubDate><guid>http://www.mikesouthon.com/blogs-e-zine/2012/5/18/personal-bookkeeping.aspx</guid><description><![CDATA[ 
<p><em>I always recommend entrepreneurs to get a book-keeper sooner
rather than later. They always pay for themselves, often many times
over, particularly if you find yourself in the sights of the
taxman. That's especially true today as the government is trying to
claw back as much cash as it can, so HMRC isn't feeling
particularly charitable.</em></p>

<p><em>This also holds true for personal bookkeeping - after all,
for many freelance folk, the line between personal and business is
very blurred indeed. The Local Bookkeeper, the nationwide
bookkeeping firm providing bookkeepers and management accountants
across the UK, have just launched some new research into our
financial habits, and only 2% of people surveyed said that their
accountant takes care of their personal finances. Since more than
2% of us are self-employed, that's an unwise state of
affairs!</em></p>

<p><em>To tell us more, this week we have a guest poster: Alex
King, CEO of <a href="http://www.thelocalbookkeeper.co.uk/"
target="_blank">The Local Bookkeeper</a>.</em></p>

<p>With the UK Government admitting that the economy is going
through a double dip recession, it's more important than ever to
keep proper track of your money, understand where you are spending
and thus understand where you could save.</p>

<p>Do you really know where your money is being spent? At <a
href="http://www.thelocalbookkeeper.co.uk/" target="_blank">The
Local Bookkeeper</a>, we wanted to explore how much people really
know about their own finances. So, we decided to conduct a brief
investigation; with a survey asking some basic financial management
questions of the general public.</p>

<p>First, we asked which member of the household keeps track of the
finances. 12% of people stated that their partner takes control of
all household finances; with women being more likely to leave the
man of the household to handle money issues. Curiously, Northern
Ireland was the location with the highest percentage (25%) of
people stating that their partner takes care of all financial
issues. And if you thought that the division of labour was becoming
blurred as generations progress, think again: the 18-34s were
generally most likely to entirely abdicate responsibility to a
partner (15% across the whole age group).</p>

<p>The rest of us share the burden, but two heads are not
necessarily much better than one. Not having a firm grip on your
own bills and spending will always make you susceptible to
overspending or extra charges. So:</p>

<ul>
<li>Assess your spending at least quarterly - and use price
comparison websites like USwitch to get the best deals. It's a
rigmarole, but it's worth it.</li>

<li>Watch out for bank charges and similar levies. In Britain, our
culture is to penalise people for misdemeanour, rather than charge
them for provision of a service; so if you find yourself paying
exorbitant fees, alarm bells should be ringing.</li>
</ul>

<p>VAT has been a challenge for both businesses and consumers in
the past couple of years, so we then asked the public what they
believed to be the current rate of VAT in the UK. The survey found
that only 68% of people correctly answered with the current rate of
20%. Men achieved a higher number of correct answers than women.
Northern Ireland redeemed itself with an absolutely clean slate:
100% of respondents there knew that the VAT rate was 20%. Scotland
and the North were less canny than expected, bringing up the rear
with 63%.</p>

<p>The survey also concluded that consumers with higher incomes
were generally more likely to know the VAT rate. We think this is
an interesting result, as it was lower income workers recently
fought against the recent rise in "pasty tax". If this VAT charge
comes into place, it is said to be likely to cost the economy
millions and force many jobs losses.</p>

<p>What do we need to know here? Well:</p>

<ul>
<li>A number of goods are VAT-exempt, including betting, gambling,
bingo and lottery games; admission charges to cultural events &amp;
visits i.e. museum, zoo, art galleries etc.; antiques and works of
art, charity shops selling donated goods; medical care from a
hospital or doctor; water supplied to households and sewerage
services; parking; postage stamps and postal services supplied via
the Royal Mail; Books, newspapers and magazines; baby wear; and
protective equipment such as cycle helmets.</li>

<li>Secondly, VAT is not fixed (indeed it causes a real headache
for businesses when it changes). The 20% rate is likely to be with
us for a while, but it has been pegged at 15% and 17.5% at
different times in the past five years. VAT rates also vary in
different countries of Europe and even between states in the US.
Then, there are a small number of goods which (for politically
expedient purposes) attract an artificially reduced rate of VAT -
loft insulation, which the government wants you to buy in order to
save energy, is a good example.</li>
</ul>

<p>Keeping up to date and staying informed about these issues, new
tax laws, and the general state of the economy is one way of
protecting yourself in this double dip recession and keeping your
personal bookkeeping in order. Rest assured, it's just as important
as your professional finances.</p>
]]></description></item><item><title>Photos of our "Beermat Monday" networking event</title><link>http://www.mikesouthon.com/blogs-e-zine/2012/5/15/photos-of-our-beermat-monday-networking-event.aspx</link><pubDate>Tue, 15 May 2012 00:00:00 GMT</pubDate><guid>http://www.mikesouthon.com/blogs-e-zine/2012/5/15/photos-of-our-beermat-monday-networking-event.aspx</guid><description><![CDATA[ 
<p>Here are a few quick snaps, taken on our mobile phones, from the
Beermat Monday networking event that took place last night.</p>

<p>75 people came along in total.</p>

<p>A thank you to everyone who came along and supported the
event.</p>

<p>Our next free networking event is on <a
href="http://www.amiando.com/beermatmonday-jun2012.html"
target="_blank">Monday 11th June</a>.</p>

<p>This will be our last event until September (there will be no
networking events in July and August for the summer holidays).</p>

<p>You can register for the next events here:<br />
 <a
href="/events-gigs/business-networking-event.aspx">www.mikesouthon.com/events-gigs/business-networking-event.aspx</a></p>

<p>&nbsp;</p>

<p><img src="/media/15593/beermat-monday4.jpg" width="645" height="444" alt="Beermat -monday4"/></p>

<p>&nbsp;</p>

<p><img src="/media/15583/beermat-monday2.jpg" width="645" height="391" alt="Beermat -monday2"/></p>

<p>&nbsp;</p>

<p><img src="/media/15578/beermat-monday1.jpg" width="645" height="403" alt="Beermat -monday1"/></p>

<p>&nbsp;</p>

<p><img src="/media/15588/beermat-monday3.jpg" width="645" height="484" alt="Beermat -monday3"/></p>
]]></description></item><item><title>Perfect Pitch</title><link>http://www.mikesouthon.com/blogs-e-zine/2012/5/11/perfect-pitch.aspx</link><pubDate>Fri, 11 May 2012 00:00:00 GMT</pubDate><guid>http://www.mikesouthon.com/blogs-e-zine/2012/5/11/perfect-pitch.aspx</guid><description><![CDATA[ 
<p>One of the most enjoyable parts of my job is appearing at events
involving an 'elevator pitch' competition, where hopeful
entrepreneurs extol the virtues of their business idea.</p>

<p>These events are both joyous and frustrating at the same time;
there is nothing more joyous than listening to entrepreneurs
explaining how they are going to change the world. What is
frustrating is that few people have worked out how to pitch their
ideas in a simple form.&nbsp;</p>

<p>Organisers are always at pain to explain that their event is not
supposed to be like the television programme Dragon's Den, a
combination of entrepreneur humiliation and the hubris of the
panel, 'as much to do with real entrepreneurship as The X-Factor
has to do with the Beatles' as I said in a previous column.</p>

<p>The events I appear at are all about providing useful input to
the people pitching. Everybody needs a good 'elevator pitch' for
themselves and their business, if only to be more interesting at
social and business networking events. The first thing I explain is
that that the elevator does not get stuck for several hours; you
have to keep your pitch short and concise.</p>

<p>The worst culprits are inventors, engineers and technologists
who feel that they have to cram as many features as possible into
their three minutes. In sales, too, there is the well-known concept
of 'golden nuggets', as many as fifty amazing features of your
product which have been lovingly crafted into product literature by
your marketing team.</p>

<p>The problem is that most customers have very short attention
spans and can only remember three things about your product. As
soon as you mention the fourth 'golden nugget' the first and
probably most important one drops out of their active memory. By
the time you get to nugget number fifty, all the most compelling
ones have long since gone, and the prospective customer has also
lost the will to live.&nbsp;</p>

<p>It is important to realise that the objective in delivering an
elevator pitch is not to secure an order there and then; the best
you can hope for is to stimulate enough interest for them to give
you another fifteen minutes and to hand over their business
card.</p>

<p>The methodology for a good elevator pitch is very simple, and
centres around five Ps: pain, premise, people, proof and
purpose.</p>

<p>The most important question for any would-be entrepreneur is
"where's the pain?" What pain or problem do you plan to solve? The
larger the pain, the more likely people are to give you money to
take it away. Pain can come in many forms, but if your product or
service saves time and money that is a very good start.</p>

<p>Next you have to explain in simple terms the premise of your
business, exactly what you do. For this, you need to be literal and
not descend into sloganeering. "We transform people's lives" is
laudable but impossibly vague. "We are an excellent training
company, specialising in communication skills" is much more to the
point.</p>

<p>If you feel that this is too obvious, then I suggest you visit a
trade show and try and work out what each company does, just from
the text on their display stands. The worst culprits are being
deliberately vague in the hope that your curiosity will be aroused,
encouraging you to approach someone on their stand to find out what
they do. Unfortunately, the vast majority of people will not
bother.</p>

<p>The other 'Ps' are very straightforward. You need to talk about
your people, as entrepreneurship is a team game. Every investor
says they look for a credible team rather than a good idea, and
every customer says they buy from people not companies.</p>

<p>Proof is the hardest to provide: why anyone should buy from you
and not your competitors. Even if you have the best team and
products in the world, customers can still be sceptical, and the
best proof is examples of your happy customers, in the form of
relevant case studies and testimonials.</p>

<p>The final P is purpose, and the most important purpose of any
business is to make money. Potential investors will be looking for
a return on their investment, and prospective customers will want
to know that you run a sensible and profitable business, to ensure
reliable and consistent delivery of your products and services.</p>

<p>This should provide the basics for delivering a good elevator
pitch. For more detail, Chris O'Leary has written an excellent
book, Elevator Pitch Essentials, which can be found here: <span><a
href="http://www.elevatorpitchessentials.com"
target="_blank">http://www.elevatorpitchessentials.com</a></span></p>
]]></description></item><item><title>Mentoring</title><link>http://www.mikesouthon.com/blogs-e-zine/2012/5/4/mentoring.aspx</link><pubDate>Fri, 04 May 2012 00:00:00 GMT</pubDate><guid>http://www.mikesouthon.com/blogs-e-zine/2012/5/4/mentoring.aspx</guid><description><![CDATA[ 
<p>This week's e-zine is focused on mentoring. I make no apology
for returning to this subject; I have always felt that the most
important success factor in entrepreneurship is finding and
retaining the right mentor.</p>

<p>When we were developing our entrepreneurship model, my co-author
Chris West put together the three items to go on the 'original
Beermat':</p>

<p><img src="/media/15325/beermat.jpg" width="166" height="164" alt="Beermat" style="display: block; margin-left: auto; margin-right: auto;"/></p>

<p>After developing your elevator pitch, we recommended finding a
mentor, long before you spent much time and effort in preparing
complex business plans or investing any money in your business.
This mentor would give invaluable personal and business advice, and
might even help you in the next crucial stage, finding your first
paying customer.</p>

<p>Since <em>The Beermat Entrepreneur</em> was released ten years
ago, I must have provided face-to-face mentoring to over 1,000
people, ranging from very early stage people with, frankly, too
many good ideas; through to highly experienced entrepreneurs
agonising over whether to sell their companies.</p>

<p>I have never charged for mentoring, and continue to believe that
what differentiates mentoring from paid advice, such as coaching
and consultancy, is the fact that the advice is given without any
thought of commercial gain, and is therefore more likely to be
impartial and given with the best of intentions.</p>

<p>My advice for finding a mentor centres on preparation. You
should first be able to state in simple terms where you are and
where you want to get to. If you are struggling with this, you
should employ a business coach to help you with this process,
including putting rough timescales on your ambitions. This advice
should not be expensive, and should not take long. Beware snake-oil
salesmen who claim to offer advice but leave you without any
clarity or obvious path forward. Certainly, if you're paying for
advice, get recommendations from everyone you can.</p>

<p>Having thus answered two key questions 'what?' and 'when?' your
focus should now be on the next key questions: 'who?' and 'how?' To
find the right mentor, you need to have done your research into who
the right mentor might be and how they might be able to help you.
You might be looking for specialist advice in your chosen market
sector, or simply someone who has "been there, done that and got
the T-shirt".</p>

<p>In the first instance, you should look for a first mentor in
your own personal network. If you are young, it might be a
schoolteacher or lecturer you liked. If you are older, it may be
someone you met in a business environment, whose opinion and skills
you admire.</p>

<p>This personal touch is very important. At its most basic level,
an ongoing mentoring relationship works if both parties like each
other and thus are willing to spend an hour in each other's
company.</p>

<p>You can also visit <a href="http://www.mentorsme.co.uk/"
target="_blank">mentorsme.co.uk</a>, the government's new national
web portal that provides a single point of access to mentoring
services offered by other businesses, NGOs, charities and
government delivery agencies.</p>

<p>Incidentally, if you would like to become a mentor, head to the
<a href="http://www.getmentoring.org"
target="_blank">www.getmentoring.org</a> site. Get Mentoring, led
by the Small Firms Enterprise Development Initiative (SFEDI), is
recruiting and training thousands of business mentors in the UK
from the small, medium and micro business community.&nbsp;</p>

<p>The mentoring process itself is very straightforward: the mentor
gives the best, impartial advice they can, based on the facts laid
before them. Effective mentors should have specific skills and a
good general business grounding to give confidence to early stage
entrepreneurs taking their first steps.</p>

<p>The mentee should listen carefully and note any particular
actions that need to be undertaken before the next meeting. These
actions should be simple, easily delivered and mutually agreed; the
skill of a good mentor is to find 'tiny steps' that are within the
mentee's ability, thus building their confidence.</p>

<p>We say at the beginning of <em>The Beermat Entrepreneur</em>
that 'business is simple'. It&nbsp; does involve long hours and
hard work, but the process itself is very straightforward: simple
things done well. Finding the right mentor is an invaluable part of
taking the first steps in this very exciting journey.</p>
]]></description></item><item><title>Pinterest: Top 100 Digital Marketing Boards</title><link>http://www.mikesouthon.com/blogs-e-zine/2012/5/2/pinterest-top-100-digital-marketing-boards.aspx</link><pubDate>Wed, 02 May 2012 00:00:00 GMT</pubDate><guid>http://www.mikesouthon.com/blogs-e-zine/2012/5/2/pinterest-top-100-digital-marketing-boards.aspx</guid><description><![CDATA[ 
<p>Here at <a href="http://www.ph-creative.com/"
target="_blank">Ph. Creative</a> we're big fans of <a
href="http://pinterest.com" target="_blank">Pinterest</a>, and we
also love our Infographics. They go together like designers and
developers! So we thought we'd look at compiling the Pinterest Top
100 Digital Marketing Boards to follow.&nbsp;</p>

<p>We looked at boards with a wealth of Infographic pins on
everything from SEO and Social Media to PPC and Inbound Marketing.
It was a lot of fun to put together, but there is also some really
fantastic and useful content in there. Click on the image below to
see for yourself and join us on the countdown...&nbsp;</p>

<p><a
href="http://www.ph-creative.com/blog/posts/2012/april/pinterest-top-100-digital-marketing-boards.aspx"
 target="_blank"><img src="/media/15302/top100boardspinterest02_400x196.jpg"  width="400"  height="196" alt="Top 100boardspinterest 02" style="display: block; margin-left: auto; margin-right: auto;"/></a></p>
]]></description></item><item><title>Why use psychometrics? Because “People leave managers, not companies”</title><link>http://www.mikesouthon.com/blogs-e-zine/2012/4/27/why-use-psychometrics-because-“people-leave-managers,-not-companies”.aspx</link><pubDate>Fri, 27 Apr 2012 00:00:00 GMT</pubDate><guid>http://www.mikesouthon.com/blogs-e-zine/2012/4/27/why-use-psychometrics-because-“people-leave-managers,-not-companies”.aspx</guid><description><![CDATA[ 
<p><a href="http://www.thomasinternational.net/"
target="_blank"><img src="/media/11183/thomas-international-ticker.jpg" width="128" height="45" alt="Thomas International" style="float: right; margin: 0 0 15px 15px;"/></a>Psychometric testing is now a mature industry
with many suppliers and ample evidence to prove its efficacy. Yet
only 3% of small and growing businesses use any form of
psychometric assessment in their management processes. Why?</p>

<p><a href="/mentors/martin-reed.aspx">Martin Reed</a>, CEO and
Chairman of <a href="http://www.thomasinternational.net/"
target="_blank">Thomas International</a>, says firstly there is
some unjustified apprehension surrounding the tests. "People hear
the word 'psychometric' and assume it means something bad. But we
have all been assessed since birth - in school exams, for example.
In fact, adding a behavioural dimension to a selection process can
uncover latent talent and skills which would otherwise not have an
opportunity to shine through"</p>

<p>Second, smaller companies often don't realise the value of
psychometrics to the recruitment process. "Many SMEs make costly
mistakes when hiring", says Reed. "Managers in smaller companies
often recruit for a role - 'salesperson', for example, rather than
also considering what sort of person will best fit the business or
team. Most managers want a new employee who will hit the ground
running and gel with their colleagues: you won't get that from a
job description alone.</p>

<p>Another common mistake among owners of smaller businesses is to
employ someone exactly like themselves. Reed says entrepreneurs
"tend to have a high-dominance and high-influence profile shape" on
Thomas International's analysis landscape, which paints a picture
of someone who is assertive, direct and determined. These are
laudable traits - and ones that every business needs - but for a
team to reach its potential, it needs a balance of different skill
sets and behavioural styles; not more of what it already has.
"We're naturally attracted to people like us," says Reed, "but that
can be a dangerous thing. The extrovert entrepreneur probably needs
someone calm and focused to act as the voice of reason or do the
books; but instead ends up recruiting a facsimile of himself."
Psychometric analysis provides a reliable practical framework to
solve these problems.</p>

<p>Whilst large companies with mature HR departments are the
greatest users of psychometric testing, it is growing enterprises
which probably have the most to gain. In a smaller business, where
roles are often shared and everyone has to help out, making the
wrong recruitment decision is a mistake which is amplified in
comparison with larger operations. Losing a member of staff leaves
a bigger hole. More functions are left unfulfilled. The impact on
operations is greater. Indeed, the cost of a recruitment mistake is
typically 2.5 times the employee's salary, whereas the price of a
single test can be as little as £35; so the idea that psychometric
assessment should only be the preserve of large organisations
deserves to be consigned to the bin.</p>

<p>There is also a perception that psychometrics are used
exclusively in the recruitment process, and then only to assess
applicants. Neither of these is true: the discipline should be
applied across the employee lifecycle.</p>

<p>In fact, it should come into play long before a prospective
employee has even made contact. "Smart managers are creating more
effective teams by identifying what the ideal group looks like,
recognising what it's currently like, and then conducting a gap
analysis," says Reed. "It means you can recruit a whole range of
complementary skills, strengths and compatibilities. Oil giant KBR,
for example, recruited an entire territory management team based on
this sort of scientific approach to recruitment."</p>

<p>Also, job specifications and adverts written without a
particular type of candidate in mind either attract a frustratingly
broad range of applicants, or, worse still, candidates skewed to
appeal to the author of the specification. Applying psychometrics
to a team and then the vacancy definition helps create more focused
job specs and adverts, which in turn delivers more relevant
candidates and a faster recruitment process.</p>

<p>How about keeping the team together? In a world where typical
tenure can be as little as 18 months, there's little incentive for
most businesses to invest in training or wellbeing, even though the
cost of replacing staff is astronomical. Reed offers the following
simple axiom: "People leave managers, not companies". Yet, the UK
spends a disproportionately small amount on training managers and
C-suite executives than it does training other employees further
down the pay-scales. Reed adds that what little management training
is done at this level tends to be "box ticking", "one-size fits
all" and "purely competency based". Instead, using a combination of
assessments, a manager can gain an acute awareness of how their own
behaviour might be interpreted by their team and, furthermore, what
modes of engagement will yield the best results in productivity,
employee relations and longevity. "By giving your line-manager an
insight into themselves and their people, you stand a much better
chance of developing a productive team."</p>

<p>Of course, growing businesses don't necessarily have a full-time
HR manager to handle the implementation of psychometrics-led
recruitment and team-building. But thanks to the internet,
integrating psychometrics into the HR practices of even
micro-businesses is now little burden in time or money. Thomas
International's eRecruit service, for example, offers a one-stop
shop recruitment process for just £200 per placement. This includes
everything from creating and releasing the job specification to
candidate assessment, candidate communication and the ultimate
hiring decision. For any manager, increasing headcount always
involves an acceptance of a degree of risk. Psychometric assessment
is a reliable way to mitigate that risk and extend the value and
longevity of each new recruit; integrated properly into the
recruitment process, it can be a time-saver, too.</p>

<p><em>Find out more about Thomas International at: <a
href="http://www.thomasinternational.net/"
target="_blank">www.thomasinternational.net</a></em></p>
]]></description></item><item><title>Should I reduce my prices to win more business?</title><link>http://www.mikesouthon.com/blogs-e-zine/2012/4/19/should-i-reduce-my-prices-to-win-more-business.aspx</link><pubDate>Thu, 19 Apr 2012 00:00:00 GMT</pubDate><guid>http://www.mikesouthon.com/blogs-e-zine/2012/4/19/should-i-reduce-my-prices-to-win-more-business.aspx</guid><description><![CDATA[ 
<p><img src="/media/14582/logo-mail-on-sunday.jpg" alt="Mail on Sunday" style="float: right; margin: 0 0 15px 15px; border: 0px;"/><strong>This is my latest article featured
in the Financial Mail section of the Mail on Sunday. You can see
the original article on the Mail on Sunday website
here:</strong><br />
 <a
href="http://www.dailymail.co.uk/money/experts/article-2130146/Should-I-reduce-prices-win-business.html"
 target="_blank">http://www.dailymail.co.uk/money/experts/article-2130146/Should-I-reduce-prices-win-business.html</a></p>

<h4>Should I reduce my prices to win more business?</h4>

<p>Absolutely not - reducing your prices is often the last step
before insolvency. If you are coming under price pressure, it is
because you are perceived by your customers as a commodity - a
product rather than a service.</p>

<p>No small company can ever compete on price alone, there is
always someone cheaper on the internet or a competitor with deeper
pockets better resourced to fight a pricing war.&nbsp;</p>

<p>Despite what your customers might tell you, very few will make a
buying decision based purely on price. Rather, they will select the
supplier they perceive to be better value for money, or the one
they like the most.</p>

<p>The key attributes for any small business are to be local,
reliable and nice. It is more convenient to source products and
services locally, and while quality and reliability are
fundamentally important, the true test of the value of any supplier
relationship is what happens when things go wrong - how swiftly and
cheerfully the supplier rectifies any problems.</p>

<p>A much better approach is to reposition your small business as a
service, rather than a product company.&nbsp;</p>

<p>Even if you do supply a commodity product, your service elements
include speed and timeliness of delivery, flexibility in commercial
terms and the value of any add-on products, such as training,
support and maintenance.&nbsp;</p>

<p>Once your company has developed a true service mentality, a
useful exercise would be to discuss with your favourite customers
how theoretically you could double your prices while providing even
better value for money.&nbsp;</p>

<p>What additional services could you provide? How could your
technical expertise be transferred to the client, reducing
unnecessary support calls later on?&nbsp;</p>

<p>My final recommendation is always for small businesses to
promote their modest size as a benefit rather than an obstacle.
Customers always prefer to buy from local, trusted sources they
know personally.</p>
]]></description></item><item><title>Seven Staff Stumpers – and how to tackle them</title><link>http://www.mikesouthon.com/blogs-e-zine/2012/4/12/seven-staff-stumpers-–-and-how-to-tackle-them.aspx</link><pubDate>Thu, 12 Apr 2012 00:00:00 GMT</pubDate><guid>http://www.mikesouthon.com/blogs-e-zine/2012/4/12/seven-staff-stumpers-–-and-how-to-tackle-them.aspx</guid><description><![CDATA[ 
<p><em>This week the e-zine is written by "Mike's Mentor" - <a
href="/mentors/juliet-price.aspx">Juliet Price</a>. <a
href="/mentors/juliet-price.aspx">Juliet Price</a>, is the founder
and Managing Director of the award-winning Human Resources, Health
&amp; Safety and Training and Development business, <a
href="http://www.parkcity.co.uk/" target="_blank">Park City
Consulting</a>.</em></p>

<p>Dealing with staff problems is a drain on the patience and
resources of any manager. With so much legislation protecting
employee rights, it sometimes feels as though the employer gets the
rough end of the stick. The reality is that these measures aren't
there to trip employers up; they exist to ensure a level playing
field for all involved. But if you are experiencing employee
problems, how do you strike the right balance of looking after your
company's interests with maintaining the rights of the employee?
And how do you stay out of tribunal? Here is a primer on typical
employee problems businesses face, and the most effective ways to
deal with them:</p>

<p><strong>Under-Performing Patrick</strong></p>

<p><em>After a lengthy and difficult recruitment process you've
found the right person for the job. Or so you thought. He shone in
the interview, but after a strong start his energy levels have
dropped, his enthusiasm has waned and his quality of work has been
below par. What's more, the rest of the team have already
identified him as the weak link.</em></p>

<p>Patrick will most likely be capable of doing the job well. If
there wasn't some sign of talent, you wouldn't have hired him.
Whether the underperformance stems from a lack of knowledge,
insufficient skills or poor attitude, things can't carry on as they
are. An underperforming team member will have a detrimental effect
on your business - on your bottom line, team morale, and customers
to name but three. Should you persevere with Patrick or cut your
losses and go through the recruitment process again?</p>

<p>Above all, act now. Do not allow underperformance to continue.
Speak to the individual and make explicitly clear the areas in
which they're not up to scratch. This doesn't mean you should
severely rebuke them - bear in mind that they're still new.
Instead, calmly explain where the gaps are between their current
performance and your expectations of them . With poor performance
underlined, you then need to find out the reason for the
underachievement. This could be practically anything from a lack of
confidence to a personal problem. But only by finding out the
underlying causes of underperformance will you be able to do
something about it. Then, offer your help and support in reaching a
satisfactory solution.</p>

<p>Remember, too, to examine your own processes. Perhaps your
recruitment activities are in part responsible, and there may be
something you can learn for the future. Was the role clearly set
out in the job advert and at interview? Was the job specification
understood, was the employee given enough support through induction
and have you been clear in setting our your expectations?</p>

<p>Before the end of your meeting, both you and the person
concerned need to be crystal clear on what is expected of the
individual - agreeing both an action plan and dates for review.
Only if the employee hasn't made progress by the next review may it
be time to consider rehiring.</p>

<p><strong>Loyal Lenny</strong></p>

<p><em>Business hasn't been booming of late and you no longer need
so many people in your team. If it's one person's specific role
that's no longer required, then that member of staff will be made
redundant. If on the other hand, you employ a number of people in
the role at risk, you're going to have to make some difficult
decisions: which members of your team keep their jobs and which
face redundancy?</em></p>

<p>Lenny, for instance, is a member of the old-guard, part of the
company furniture. He makes avoidable mistakes and finds it
difficult to adjust to change, but he's been with the business
through thick and thin. Surely Lenny's loyalty and service should
count for something when making these tough decisions?</p>

<p>While Lenny's hard work over the years shouldn't be undervalued,
when making redundancies you must be absolutely fair. You should
take into account criteria which are of demonstrable impact to the
business; such as skills, knowledge, performance and attendance.
More emotional considerations such as 'likeability' or popularity
are not acceptable grounds on which to make redundancy
decisions.</p>

<p>You must be completely transparent throughout the redundancy
selection process and strictly follow the proper procedures. Inform
and consult with your team about the business and the reasons for
the proposed redundancies, the numbers of staff involved, the
proposed timing, how you plan to calculate redundancy payments.
Importantly, identify with employees all the possible alternatives
to this course of action as redundancies should always be the last
resort. It may surprise you how innovative staff can be in these
situations, working with their employer to achieve the required
reduction in staff costs and while retaining their employment,
particularly in the current economic climate. Redundancies are
never easy: there is emotional turmoil for the employee and the
employer. The only thing you can do is be fair to all those
involved, follow current recommended process and ensure you retain
the best individuals for the business.</p>

<p><strong>Job-Hopper Jason</strong></p>

<p><em>He had the experience and credentials, and seemed like a
perfect fit; but before you'd learned his kids' names, Jason had
packed up and moved on to pastures new.</em></p>

<p>It's frustrating, time consuming, and above all expensive to
work through a complete recruitment process only to find your
candidate leaves after three months. So how do you avoid habitual
job hoppers? Furthermore, how do you make sure your business isn't
one that people want to leave?</p>

<p>If a recruit hands in their notice, you need to find out as much
about their reasons for leaving as you can. Some are unavoidable
and no reflection on you at all - perhaps their family's moving
abroad or they're going back into education. But by holding exit
interviews as a standard, you stand a much better of chance of
finding out if there are problems endemic to your organisation.
Carry out regular staff surveys - the results of these will help
you spot shortcomings in your workplace before they turn into
problems which result in resignations.</p>

<p>Furthermore, ensuring that you have up-to-date signed copies of
your terms and conditions of employment for each of your employees
is critical in these circumstances if you are to protect your
intellectual property, client confidential and commercially
sensitive information. This is particularly relevant in the case of
sales staff. Remember, best practice is to receive back from your
employees their signed terms and conditions of employment within
four weeks of their start date.</p>

<p>You can proactively avoid job hoppers simply by being diligent
in your recruitment process. If a strong candidate has a history of
jumping from company to company, ask them about the scenarios that
led to them moving on. If you're still unsure after their
explanation, tell the candidate so they have the chance to allay
your concerns. If you still believe you may have a job hopper on
your hands, go with your gut instinct and give them a wide
berth.</p>

<p><strong>Doctor's Note Derek</strong></p>

<p><em>Derek has a wealth of experience, gets on well with his team
and is great at his job. Unfortunately Derek hasn't done his job
for quite some time, as he has been signed off by his doctor as
unfit for work for months.</em></p>

<p>Long-term sick leave is a tricky situation to deal with. The
causes will undoubtedly be serious. But while you should always be
empathic with your employees, you need to be able to rely on them
to carry out their responsibilities; and while Derek's away, you're
still paying for a job that isn't being done - and that could
affect everyone's livelihoods. How do you strike the right balance
between sympathy for the employee and looking after the company's
interests?</p>

<p>First, assess the position. Stay in contact with the absent
member of staff to remain informed of their health problems and
gauge the likely recovery period. If it looks as though the
individual will be signed off as unfit for work for the foreseeable
future, you may even have to consider dismissal. This may sound
harsh, but if an employee is unable to perform the job they're paid
to do, this is a fair and legal reason for letting them go. You
should always be sympathetic and do your best to assist an employee
in returning to work, but you're not running a charity and you're
not expected to maintain someone who isn't capable of doing their
job.</p>

<p>You don't want to fall foul of the Disability Discrimination Act
either, as the financial penalties are unlimited so always seek
advice at the first sign of a problem.</p>

<p><strong>Hapless Harriet</strong></p>

<p><em>If there's a floor to be slipped on or a cable to be tripped
over, you can count on Harriet to fall foul of it. Because no
matter what lengths you take to ensure your company is a safe
working environment, accidents can and do happen.</em></p>

<p>There is so much health and safety legislation these days, it's
unsurprising that many businesses often trip over the red tape.
Legislation is constantly changing, and if you don't remain
up-to-date and compliant, you could fall face-first onto a law suit
or hefty fine.</p>

<p>Regular health and safety audits will reveal where your business
isn't compliant, giving you the chance to remedy the situation.
Your staff also need to be aware of safety issues in the workplace.
They may not like the idea of health and safety training,
particularly as they'll no doubt have to sit through a cheesy '80s
awareness video; but whatever your method of delivery, your staff
do need to be aware of their health and safety responsibilities.
It's non-negotiable, and the only way to stay the right side of the
law. As with so much health and safety best practice, preparation,
positive risk management and staff training are the best
defence.</p>

<p><strong>Harassed Helen</strong></p>

<p><em>Harassment can take many forms: sexual harassment,
discrimination or bullying. And it can impact anyone: men or women
and people of all backgrounds, races or religions.</em></p>

<p>Harassment isn't always obvious. It can be subtle and insidious.
It's often one person's word against the other. So how do you deal
with harassment quickly and effectively, with as little disruption
to the team as possible?</p>

<p>If you don't have an anti-bullying and harassment policy in
place, draw one up. This should include an explanation of what
constitutes harassment, examples of unacceptable behaviour, the
procedures that will be taken in the case of a complaint, and
assurances of fairness. If a complaint is made, it should be taken
seriously from the start. Follow the correct (and clearly defined)
procedures to avoid any legal claims against you. If need be, use
an impartial, trained investigator to look into the matter. If the
accused is found to be guilty of harassment, you will then need to
take appropriate action; this could be anything from training to
dismissal. The plaintiff will also expect support. Whatever your
decision, both parties also have a right to appeal.</p>

<p><strong>Absent Angela</strong></p>

<p><em>It's 9:30 and Angela still hasn't arrived. Unfortunately
it's far from the first time and probably won't be the last.
Perhaps she rings in sick; perhaps she doesn't even bother phoning
with an excuse. Either way, you still have the same amount of work
to get through and you're a person down.</em></p>

<p>What Angela might not understand is that there are consequences
to her job not being done. Other cogs in the business might not
turn without her in the team. The frustrating thing is that Angela
may be good at her job when she's there; but unexplained absences
can really hurt productivity. So what should you do?</p>

<p>Make sure you have a policy in place to manage absence. You're
well within your legal rights to stipulate standards of attendance,
which, if not met result in warnings and eventually dismissal.
However, an employee cannot be given a warning or sacked without a
defined process being followed including a formal hearing. The
employee has the right to be accompanied at the hearing and a right
to appeal the decision. Before things go that far, always interview
your staff on their return to work to find out the underlying
problems causing their absence , remind them of the procedure to
follow when they are unable to attend work and ensure all staff
follow it.</p>

<p><strong>And above all...</strong></p>

<p>Whatever your concern, the following advice applies to all
staffing issues:</p>

<p>1) Treat everyone scrupulously the same, and be seen to do
so.<br />
 2) Get advice from a professional as soon as you see trouble on
the horizon.<br />
 3) Establish policies and procedures for solving disputes in line
with legal minimums. Share them with staff and stick to them.<br />
 4) Act now - human resources issues don't go away by
themselves.<br />
 5) Never assume that the law is on the side of a business: if you
haven't followed procedure it will lean in favour of the
employee.</p>
]]></description></item><item><title>Ten key steps to building a world-class business</title><link>http://www.mikesouthon.com/blogs-e-zine/2012/4/5/ten-key-steps-to-building-a-world-class-business.aspx</link><pubDate>Thu, 05 Apr 2012 00:00:00 GMT</pubDate><guid>http://www.mikesouthon.com/blogs-e-zine/2012/4/5/ten-key-steps-to-building-a-world-class-business.aspx</guid><description><![CDATA[ 
<p>What makes a great business? Here are my thoughts in ten
'tweetable' points of less than 140 characters!</p>

<p><strong>1. Vision</strong></p>

<p>Vision is the key driver of business success. Great leaders
think big and imagine the real and the ideal side by
side.&nbsp;</p>

<p><strong>2. Strategy</strong></p>

<p>Only a clearly defined strategy delivers the realistic means for
a business to achieve its vision over time.</p>

<p><strong>3. Planning</strong></p>

<p>Good business planning stimulates, encapsulates and articulates,
providing focus and direction for measurable business success.</p>

<p><strong>4. Leadership</strong></p>

<p>Leadership is about doing the right things. Management is about
doing things right.&nbsp;</p>

<p><strong>5. Management Team</strong></p>

<p>Recruiting and empowering a capable and committed management
team is the biggest entrepreneurial challenge.&nbsp;</p>

<p><strong>6. Money</strong></p>

<p>Businesses talk about turnover and profit, but it's cash in the
bank that speaks loudest.&nbsp;</p>

<p><strong>7. Culture</strong></p>

<p>Purpose and values lie at the heart of every great business.
Value 'meaning' as well as 'money' to make your business fly.</p>

<p><strong>8. Marketing</strong></p>

<p>Marketing is the art and science of making customers want to do
business with you. Think engagement, not broadcast.</p>

<p><strong>9. Collaboration</strong></p>

<p>Collaborate to accumulate. The road to growth is paved with
partnerships; successful businesses rarely operate alone.</p>

<p><strong>10. International</strong></p>

<p>Think international. It's not just for large businesses -
technology and logistics mean that everyone can play.&nbsp;</p>

<p><em>For more information on growing a world-class business, get
a copy of my book, 'From Vision to Exit, The Entrepreneur's Guide
to Building and Selling a Business', <a
href="http://www.amazon.co.uk/From-Vision-Exit-Entrepreneurs-Building/dp/0857191470/"
 target="_blank">available on Amazon</a> and in all good bookshops
now.</em></p>
]]></description></item></channel></rss>

